CLICK Academy 2018
Mary Virginia Swanson Lecture
The print-on-demand revolution has opened up new publishing possibilities for artists; it has never been easier or more affordable to produce and market a book of your work. The traditional publishing path has the advantage of a highly specialized team that brings experience with design, production, marketing and distribution systems to the table. In a self-publishing scenario you can create exactly the book you envision, but without the input and expertise of seasoned professionals at a publishing house. Which approach is best for you and your work?
Mary Virginia Swanson will demystify the process of publishing a book of your photographs from the perspectives of both traditional trade and self-publishing paths, helping participants determine the pros/cons of each. Swanson will share resources from her recent title with coauthor Darius Himes, Publish Your Photography Book (Princeton Architectural Press, Revised and updated 2015).